FLAVOUR OF THE MONTH

A person or thing that is “flavour of the month” has a short period of popularity.

 This term apparently originated from a marketing trick in US ice-cream parlours during the 1940s, when a particular ice-cream flavour would be promoted for a month or week [1].

 Example of use:

“While he may still have many of his millions, it’s fair to say from the closure of his restaurants and opposition to his tax plans that he’s no longer flavour of the month.”

“‘Prosecco seems to be the flavour of the month,’ Terry Monichino from Monichino’s in Katunga said.”


[1] “flavour of the month” in The Oxford Dictionary of Phrase and Fable, edited by Knowles, Elizabeth. Oxford University Press, 2005.

Photo credit: Marit & Toomas Hinnosaar